Pixel on the website
Facebook and Twitter count on a pixel to track users’ behavior on the website. These pieces of code are responsible for collecting accurate data from the website to understand how do users interact with the website and improve the reliability of the data collection.
These tracking elements help companies to improve the accuracy of the data collected on the website. The information collected by these pieces of code help to improve the user experience on the website and ensure the reliability of the marketing campaigns.
Besides the pixels on the website, there are also lots of tag management tools and analytical solutions, like Hotjar or Optimizely, that collect data from the users’ interactions with the website.
How to monitor pixels’ action
Sometimes, tags and pixels get broken. They stop collecting information from the website risking the data collected. To ensure a good data collection on the website, we should count on a system that helps teams detect when a tag or pixel is duplicated or missed.
A tag governance system helps teams improve the data collection on the website and detects whenever these pieces of code stop collecting information. Through an alerts system, the tag governance solution notifies the responsible on the website, asking to correct it so you can improve the data collection process on your website.
Steps to install pixels on your website
To improve the data collection process on your website, it is necessary to install pixels properly. We need to make sure that these pieces of code that collect information on the website are collecting data from users’ comportment for us to understand their actions on the website.
For most companies, this is an essential step after doing any change on the website. Having data about the users’ behavior guarantees a good decision-making process. So, it is important to make sure that the pixel is implemented and working properly on the website.
How to install pixels on the website
The first step towards collecting data from users is to install the pieces of code of the pixels. For example, to install the Facebook pixel, it is necessary to access Facebook’s configuration and obtain the tracking code that developers will place on the code. This piece of code would be responsible for tracking the user’s comportment on the website.
Once the code is implemented, it is important to make sure it is properly installed. Whenever the pixel is not collecting information properly, it will risk the data collection and the decision-making process, which will cost the company lots of money.
Making sure the pixels are working on the website
Once we implement tags and pixels on the website, it is important to make sure that the elements are working and collecting data from the website properly.
There are two ways to track tags and pixels on the website. On one hand, we can count on extensions to detect if the implemented tags and pixels are active and collect information on the website properly.
Check pixels implementations manually
There are some tools like Facebook Pixel Helper or Google Tag Assistant extension that could help to check pixels and tags on the website. This is a good way to manually check implementations on the website, but there’s something
Using these extensions could be really difficult for those companies that count on a very large website. It takes a lot of time and effort to check each page on the domain, and this process doesn’t ensure an accurate data collection.
For those large domains, the analytical team will be in charge of monitoring each webpage, writing out the pages where the tags and pixels fail, to inform the technical team. For those companies and marketing agencies who count on large domains, is better to count on a tag governance tool that automates tags and pixels tracking on the website and simplifies teamwork on tags and pixels maintenance.
How to automatically check pixels implementations
A tag governance system automatically scans the website to make sure tags and pixels are implemented and collecting information properly. This system detects tracking elements that are not working properly, like missing or duplicate tags. The tag governance solution counts on an alerts system that notifies the website responsible when a tag or pixel gets broken, so it can be debugged to avoid any data losses.
Datail supports tag management solutions and analytical web tools to guarantee a good Martech investment and ensuring a good data collection on the website. Counting on accurate data helps teams improve marketing campaigns and helps to make better decisions for the company. Discover if your tags and pixels are working properly on Datail. Do your first tag audit here.