How to improve user experience on the website

user_experience

User experience UX

Providing a good user experience is really important to ensure the success of the website. Each user should find the steps to complete the actions they want to do on the web, completely effortless.

To improve the user experience on the website it is necessary to understand how the users interact on the site. So, it is important to measure the interaction that users have with the website to evaluate the performance of each element and detect stoppers on the web.

Analytical systems and tracking elements, like tags and pixels, help us collect data from the users’ comportment on the website to improve the decision-making process. It helps us understand and make appropriate changes on the website that guarantees good performance.

User journey

Every data-driven company counts on systems to measure the user journey and helps to improve the quality of the web. With the insights, teams could make changes that guarantee good performance on the website.

It is important to routinary track forms, links, and buttons on the website to improve the performance. This process becomes especially relevant when you make any change on the website.

Whenever designers, marketers or developers make changes on the website, it is really important to track how the elements are performing, to determine if the changes are helping to improve the user experience on the website.

How to improve the user experience on the website

Each analytics team should be able to answer questions like “which are the most viewed pages by the user?”, “how much time the user spends on each page?” or “which are the elements the user interacts the most?”. 

If teams are able to answer these questions, we are measuring the website accordingly to improve the user experience on the website. There are some steps or processes that we can do to improve the user experience on the website.

Implement tracking codes on the website

To measure the interaction with the elements on the website, we must count on tracking codes. Implementing tags and pixels on the website is essential to collect the data properly on the website and understand how the user interacts with the website.

Ensure a good data collection

Ensuring a good data collection on the website is really important to collect accurate data. The information gathered helps make better business decisions to improve the user experience on the website.

Usually, tags and pixels stop working and they stop collecting information on the website. This is a dangerous situation that could damage the reliability of the information collected. 

To avoid any data losses, we must implement a tag governance system on the website. This solution helps analytical teams collect accurate data from the website. By centralizing all tags and pixels performance information, this system helps teams have visibility about what tracking elements are performing on the website, improving the security on the website. 

To avoid any data losses, a tag governance system count on an alerts system. This solution helps companies detect damaged tags by doing automatic tag audits on the website. Whenever a tag stops collecting information, or the system detects any duplicated tag, it notifies the responsible on the website. It also helps development teams test and detect errors in tag implementations and ensure a good tagging plan usage. With this early detection on the website, the system helps to avoid any data losses and helps teams make conclusions to improve the user experience.

Analytical tools to improve the user experience on the website

Analytical tools help you visualize the information on the website properly. It is important to count on the best analytical tools that help teams visualize data collected and make conclusions to offer an improved user experience on the website. Let’s see how these tools can help analytical teams.

Track users’ interactions

There are analytical tools that help understand how users interact with the website, tracking users’ movements on the site. 

By providing a heatmap, teams could visualize clicks and moves on the website. It helps teams identify how users are moving through the website and which are the areas that they focus the most to make conclusions and improve the user experience on the website. These tools also could record users’ interactions to have a better view of what movements the users do.

AB test

To improve websites’ performance is important to do AB tests regularly. Counting on an analytical tool to help you do AB tests is essential to make better conclusions and define accurate changes on the website to improve performance. 

A tool like Hotjar helps you doing AB tests to collect metrics about the users’ interactions with the website. It is important to make sure that the Hotjars’ pixel is implemented and working properly to ensure a good website analysis. A tool like Datail helps you track pixels and tags on the website, by doing automatic audits. The system also warns you whenever a tag or pixel gets broken, so the website responsible can correct it before it damages the data collection.

Datail tracks tags and pixels performance implemented on your website. It helps you improve your website security while ensuring an accurate data collection on the website. Start running automatic tag audits on the website here and improve the data collection process on your website to make better business decisions.

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