A tag audit is a process that ensures the good state of the tracking systems on the website. This process helps analytical teams ensure a good data collection on the website, thanks to the tags and pixels used.
Tag auditing is essential to improve websites’ security and increase control over the systems that are collecting information on the website. A tag audit identifies tracking systems on the website, detecting the pages they are implemented and the data that they collect.
Either if you are on the marketing team or you are part of the website analytics area, tag auditing is an essential step to ensure a good data collection system on the website. It is important to collect data about users’ behavior to improve campaigns and the user experience on the website. And that’s the reason why it is so important to do a tag audit on your page.
Tag audit tools
There are tag audit tools that help teams do a tag audit. These tag audit tools assist teams to identify how the tracking systems are performing on the website, help teams make sure they are collecting the information properly.
It is essential to ensure that the implemented monitoring elements, like tags and pixels on the website, are collecting the data correctly. And that is the goal of doing a tag audit.
The benefits of doing a tag audit
Everyone wants to have reliable data to improve the decision-making process. To get better at analytics, it is important to know which tags and pixels are collecting information on the website.
A tag audit helps teams identify how teams are collecting data from the tag management and the pixels implemented on the website. By using tag audit tools, teams can identify where tags and pixels are placed, know their technical details, and ensure that they are performing properly.
It is extremely important to notice which tracking elements are implemented and collecting data from the website. It improves the security on your website, avoiding unauthorized third parties to collect data on your site.
Tag audit tools help identify unauthorized tags and pixels on the website, as well as missing or duplicate tags, or the ones that are not performing well.
It is a step towards data governance, to improve the data collection on your website. For this reason, it is necessary to do a tag audit regularly. It improves control and security on your website and guarantees a good data collection process. Let’s see how you can do a tag audit and don’t die trying 😉
How to do a manual tag audit
There are free tag audit tools that teams can use the development tools or extensions to do a manual tag audit, like Google Tag Assistant. By using Tag Assistant teams can do a free tag audit of the website that identifies tags, pixels, and its performance.
Google Tag Assistant is an easy-to-use tag audit tool. Teams just have to click on the extension to run the tag audit and Google Tag Assistant will identify the implemented tags and pixels on the page. It also will help you detect how are they performing, so teams can check if the tracking elements are collecting data correctly.
Even it is a free way to do a tag audit, it could cost your company lots of money to do a manual tag audit. It takes a lot of time and effort to do a manual tag audit, and that’s the reason why teams chose an automatic way of doing it. Besides, doing a free tag audit manually doesn’t ensure a good data collection process on the website. Teams can’t be constantly checking tag and pixels’ performance and it can risk decision-making processes and companies’ strategies.
There are tag auditing tools that automatically monitor tags and pixels on the website. Tag governance solutions ensure good data collection and increase the security on the website. Let’s see how to do an automatic tag audit on your website.
Tag audit tools to do it automatically
Doing an automatic tag audit help teams improves the data collection process while boosting the security on the website. It is a simple way to ensuring reliable information from customers’ behavior of the page.
A tag governance tool like Datail automates the tag auditing process. By doing automatic scans on the website, this tool identifies implemented tags and pixels on the pages of your domain and provides you its technical information.
By doing an automatic tag audit, the tag governance system evaluates the performance of these tags and pixels. Whenever the tag auditing tool detects a tag or pixel that is not performing well, the tag governance notifies the responsible so they can check and debug it on time. It guarantees a good data collection process on the website. It also helps to avoid duplicate or missing tags that could damage the companies dashboards and risk decision-making processes.
Custom alerts also help control the events and custom attributes or dimensions defined on your companies’ tagging plan. In case the tag governance system detects any tag error, the tool will notify the responsible asking to debug it and avoid future inconsistencies. It increases the reliability of the companies’ data collection.
A tag governance system like Datail is an intuitive tool that provides useful information about your tags and pixels’ performance. To start with a tag governance system, you just have to set up your account by typing your domain and the tag audit tool will start running scans on your domain to detect implemented tags and pixel performance.
As the tag audit tool detects the implemented tracking systems, it increases the control of the website. A tag governance tool identifies systems that are collecting information about users on the website and avoid unauthorized tracking elements that can risk the security of your domain.
It also provides the tag audit on a CSV file to simplify collaboration between teams. Accelerate analytical changes and improve the tag and pixel management. Start by doing your first tag audit for free with the tag governance system Datail. Take control over your tracking elements and improve your data collection and put more trust in your Martech investments.