Analytical web tools to improve the data collection

Analytical web tools

Counting on analytical web tools is essential for companies that want to grow. These systems offer visualization of the metrics collected on the website, helping teams analyze the data collection. It is really important to know how users interact with the website to improve the user experience and make the most of the marketing campaigns. 

In this article, we’ll do an analytical web tools review and discover how to ensure a good data collection on the website, for teams to count on trustable data to analyze.

Analytical tools and techniques

Analytical web tools help teams collect and analyze data from the website. These metrics are key for the company because they guide the business strategy.

Companies collect data from tags and pixels on the website, which is reflected in the analytical web tools. These solutions help teams make better conclusions and drive the strategy to improve the companies’ performance.

To ensure a trustable data collection, every company counts on a tagging plan. This guide describes information related to tag and pixels implementations, analytical systems, and the bases of events and custom attributes for your company.

It is important to define all the analytical tools and techniques used in the tagging plan, so the team can easily implement new analytical tools and techniques, without damaging previous information and existing dashboards. To ensure good data collection on the website, it is also important to improve teamwork on pixels and tag management.

Analytical web tools

Through these data visualization systems, teams can analyze and evaluate their website or marketing campaigns and make conclusions to improve performance. Analytical web tools help teams measure the users’ comportment on the website.


Hotjar is an analytical web tool that measures how users interact with the website. By recording users’ movements, Hotjar creates a heatmap to help teams detect users’ interests and generate insights to make the necessary changes on the website. Its features allow teams to do ab testing, in order to improve and optimize the website.

Besides using Hotjar, companies can use a tag governance system like Datail to ensure an accurate data collection on the website. This tool monitors Hotjar’s pixel to ensure that it is working properly. Whenever Datail detects that the pixel is broken, it automatically notifies the responsible, so it can be corrected on time, avoiding data losses or future data inconsistencies.

Adobe Analytics

Adobe Analytics solution improves the visualization of the information collected on the website. The collected data from tags and pixels helps to better understand the comportment of the users on the page and to improve the attribution on campaigns.

This analytical web tool offers teams many options to analyze and measure data collection. Teams can segment data and make cohort analysis to extract better conclusions and deliver reliable reports to the business teams.

Google Analytics

Google Analytics is the most known analytical web tool. This free Google tool is key to track the performance of your website. It offers visibility about the metrics collected on the pages of your domain, such as views, conversions, or time on page, among others. This data help marketing and analytical teams make decisions to improve the websites’ performance and strategy.

Tag management tools, such as Google Tag Manager, get integrated with Google Analytics to improve the visibility of the data collection by tags and pixels on the website. In this way, teams can improve the data analysis of your website’s data to draw conclusions and improve its performance.


Datail is a tag governance system that monitors analytical web tools. This tag governance solution tracks tags and pixels on the website and collects its analytical information, so the team can always be aware of the analytical systems implemented on the website. 

Datail helps teams do a tag inventory and automatic audits to help teams manage tags and pixels easily in two ways. On one side, by doing a tag inventory, Datail helps you boost the security on the website. This solution detects unauthorized tags or pixels collecting information from the website.

On the other side, whenever a tag or pixel stops collecting information, the tag governance system automatically notifies the responsible, so it can be quickly debugged, to avoid data losses or future data inconsistencies.

Datail centralizes tags and pixels’ performance in a single source of truth, so you can simplify collaboration between teams and accelerate analytical changes. Start monitoring tags and pixels and improve your data collection with Datail.


Share on facebook
Share on twitter
Share on linkedin
Share on google
Share on email

request demo